WB Music

Challenge: Warner Bros. Music wanted to produce a 360 degree music video for the Red Hot Chili Peppers hit ‘Look Around’. They tapped the talented team at Therapy Studios for editing and post-production and were looking to turn the result into an interactive music video for online delivery.

Solution: We consulted with the director and DP on the set and worked with Therapy Studios to get what we needed to produce the interactive version. While on set we asked the WB photographer to take some additional behind the scenes photos for us. We took the opportunity to add extra hidden content. The result was a fun 360 video that allowed users to control the camera during the video, and view a ton of extras. The interactive video was also nominated for an O Music Award Most Innovative Video.