Truth

We “can handle the truth”! Truth, the anti-smoking campaign organization has been prolific in getting the word out digitally. Hitting young people where they live, in digital, on mobile, and in social has been a winning strategy for awareness.

Over the last several years we’ve worked on many challenging and fun campaigns for Truth. Who doesn’t love animated cat generals? And to have the opportunity to develop a type-driven animation engine that became a signature of future campaigns was a highlight of our work for this progressive and innovative brand.