Starbucks

We created a series of websites and digital ads for a number of Starbucks product lines. These sites needed to be responsive, easy to update, and incorporate HTML5 interactive videos. Additionally, they had to be integrated with dynamic coupons, and mobile friendly videos, two things that were not supported by the third party publishing platform the client selected. So, we developed a web-service and API to serve unsupported videos from a custom server as well as a backend to generate dynamic coupon links.

The agency also came up with an awesome idea to create a mobile experience for Teavana Shaken Teas that would allow guests to interact with the brand by shaking their phone. For this mobile experience, we created a Javascript based recorder that would record users shakes and then paint a pattern onto the screen. The campaign was so successful that it was expanded from an ad to a dedicated part of the mobile website.