ESPN

Interactive Experience – Mobile + Desktop

Challenge: ESPN built an incredible broadcast campaign to showcase their WatchESPN app in conjunction with No Mas. The extremely creative 72&Sunny team came up with the idea to let users record their stories, build their own character and then dynamically animate the character with the users voice. There were numerous challenges including realtime spoken word profanity filtering, compiling dynamically generated animations to video files for social sharing in real time, and creating a mobile touch version of the experience in HTML5.

Solution: We pulled out all of the tech wizardry stops on this one and created an incredibly engaging experience that was so popular it ran for 6 months longer than initially intended, generated millions of hits, and amassed an enormous gallery of user generated and shared art. And we loved every minute of it.

Carl's Jr

Digital Ad Campaigns

Real Ribs Masthead Pioneers Masthead All Star

Our work on Carl’s marshalled in the era of Carl Sr., the seriously tongue-in-cheek campaigns that centered around an immature Carl Jr. and his father returning from a mysterious absence to right the ship. Given the high profile and national coverage of many Carl’s and Hardees campaigns we’ve had the opportunity to build some really fun mastheads, geographically targeted campaigns, and dynamically driven campaigns. With their playful and irreverent creative approach, and willingness to push limits, working on Carl’s and Hardees has always been both rewarding and a total blast. Working on their products on an empty stomach though, that’s always been the biggest challenge!

Chase

Digital Ad Campaigns

1000 Nights Points Masthead Now New 80k Bonus Lake Tahoe Bubbles

Chase’s long-standing relationship with Marriott hotels has, over the last few seasons, provided us with a lush canvas to digitally showcase the world, and the ways to enjoy it with Chase and Marriott. We’ve had the opportunity to create super-rich Rich Media content, gorgeous campaigns showcasing cities and countries, and elegant aspirational visual stories and animations. We also had to meet the additional challenge of making all their ads fully WCAG compliant for people with disabilities. Bringing these two wonderful brands together has provided us with the opportunity to help create and animate great storytelling on a global scale. Chase VISA? Sold! And our bags are packed!

Coors

Digital Ad Campaigns

Box Seats - Hoops Colder, Cleaner, Crisper - Snow Refresh - Can Crack Banquet - Fire Equity - Write On Banquet - Droplets How It's Done - Barley How It's Done - Golden

We’ve worked on the Coors brand for years, but we have particularly enjoyed the more recent challenges since the web has transitioned to HTML5. From recreating blending modes using Canvas and JavaScript to creating complex code-driven and keyframe-driven animations we’ve had some great challenges. It’s always fun working on this iconic brand to add complex subtle elements to what at first blush appear to be relatively simple animations.

Dropbox

Digital Ad Campaigns

Artist Masthead Artist V1 Artist V2

Our work with Dropbox began in 2017 when they overhauled their identity and design. This gave us some wonderful opportunities to be involved in helping to develop campaigns that explored the new visual language that the client was building on. From recreating the 3d logo animation in HTML5 to building out Dynamic creative campaigns utilizing the wide-ranging Sharp Grotesk font that the updated brand embraced, we had the opportunity to build the digital arm of a far-reaching campaign to introduce this revitalized brand. Collaborating on these campaigns has never been a problem, because of course, we use Dropbox!

Ebay

Digital Ad Campaigns

Cracked Phone Masthead Selfie-Drop Masthead Black Friday Under $10

eBay is a big player online, and their approach to digital advertising is up to par. We’ve worked on a number of campaigns for ebay in a couple of ways. Having built out campaigns in Rich Media, Video, dynamic, and custom HTML5 animations we’ve been able to really work out a clear animation language for the client. Though we still do some traditional digital campaign development we’ve also been asked to prototype animations for other studios to help maintain a consistent visual language. To be involved with a brand like ebay is pretty cool, but to be asked to help that brand stick to a consistent voice through animation prototypes? Well, it doesn’t get better than that.

ESPN

Interactive Experience - Mobile + Desktop

View Demo

Challenge: ESPN built an incredible broadcast campaign to showcase their WatchESPN app in conjunction with No Mas. The extremely creative 72&Sunny team came up with the idea to let users record their stories, build their own character and then dynamically animate the character with the users voice. There were numerous challenges including realtime spoken word profanity filtering, compiling dynamically generated animations to video files for social sharing in real time, and creating a mobile touch version of the experience in HTML5. Solution: We pulled out all of the tech wizardry stops on this one and created an incredibly engaging experience that was so popular it ran for 6 months longer than initially intended, generated millions of hits, and amassed an enormous gallery of user generated and shared art. And we loved every minute of it.

Google

Digital Ad Campaigns

Google Home Masthead Year in Search Masthead Asus Flip Chromebook

Google is known to be a very detail-oriented stickler, both with their brand and with creative development. To say that we love this philosophy and are proud to have worked on some iconic campaigns is almost an understatement. From the Year In Search campaigns to dynamic election campaigns to Chromebook, Google Home, and more we’ve had a wonderful time working on some really great digital creatives for Google. We’ve had the opportunity to work with Google Web Designer, Double Click Studio, and even generic and site-served campaigns as part of our work on Google. All of it has been challenging, interesting, and most of all, fun!

Honda

Digital Ad Campaigns

ATV - All Dynamic Content CBR1000RR - Ride Simulation Holiday ATV Ride of Your Life Pioneer Bigfoot Rebel Sweeps Goldwing

We've had opportunity to work with the amazing agency representing Honda motorcycles. In that time we have developed a ton of digital ad banner campaigns, including highly interactive units that required coding, animation, and design solutions within tight limitations. In particular, we have worked extensively with Smart Versioning and Dynamic Data to meet client requests for repurposing units across various demographics and locations. We also were responsible for developing email campaigns and websites in a white label capacity.

Lexus

Digital Ad Campaigns

Hybrid - Cloud V1 Hybrid - Cloud V2 Hybrid - Electricity V1 Hybrid - Electricity Pushdown RXL - Uncompromised Parent Montage - V1

We were tasked with creating a number of visual effects for a series of Lexus digital ad campaigns. The primary challenge was that digital needed to run before broadcast spots were complete. We successfully created indoor clouds, electricity and other effects to achieve the look envisioned by the agency and client.